SEO stands for Search Engine Optimization. It is used to improve and optimize a website and to enhance the online visibility of a website on a search engine results so that it is more user-friendly and can receive more visitors later converting them into customers of the website. If you wish to increase your viewership on your webpage, Irvine SEO Services shall help you in the endeavor. There are three main types (Or Techniques) of SEO:
- White Hat- It emphasizes long-term use and uses various techniques and methods to increase the rankings of a website by abiding by Search Engine’s Guidelines (mainly to Google). White hat SEO includes web HTML optimization, link acquisition campaigns, restructuring, quality content development and uses keywords to help visitors find the desired website. It involves no hidden (Deceptive) content which violates the search engine guidelines. Website’s owner can expect a steady, gradual and long-lasting growth both in ranking and number of visitors to the website if using white hate technique. This technique is a bit more costly than other techniques but is the least risky and produces quality and lasting results. They are future reliable and take a little longer time to produce results as the technique is free of all tricks, cheats, and Using other illegal tricks and shortcuts to grow (by violating the laid guidelines), the website can be permanently banned from the search engine, if found out. So, it is recommended to use white hat SEO for clean, quality and lasting development of a website.
- Black Hat- It can be used for fast and quick growth but for short and temporary use. It is kind of illegal as it violates the search engine’s laid guidelines. It is often preferred and used for illegal tasks like sending viruses, hacking or some illegal hidden work. It is not worth it because it can get your website permanently removed or banned affecting all profits and the visitors. It involves some deception. Black hat techniques include hidden text, cloaking, link spam, hidden links, and keywords stuffing. Website’s owner can expect an unpredictable, quick and paced but short-lasting growth in website’s ranking. It is not suitable for those who want to make their website reach to the top of rankings and stay there permanently.
- Grey Hat- Grey hat SEO can be called as a combination of both white hat SEO and black hat SEO. It is not illegal and the methods used under this are all according to a search engine’s guidelines but do not produce best and suitable content for visitors. This SEO can be used to improve the ranking of a website but is still risky. This technique is cost-efficient and can be used for a short It does not cross the line as black hat SEO. It is the transformation of black to white or white to black. This technique uses black hat techniques and shows results in the white hat. Some techniques which are used under grey hat SEO include bolding, italicizing and stuffing keywords, buying link, duplicate content, cloaking, purchasing old domains, purchasing old followers and social media automation.
Thus, with the help of Irvine SEO, you shall be able to popularise your webpage and garner more visitors.